Saturday Night's Alright (For Streaming): How Universal and Rocket rebooted Elton John for the digital age

Andre Paine

It’s not often you begin a Music Week feature with a spoiler warning, but then it’s pretty unusual for a global superstar to set up a greatest hits album campaign with a hilarious extended cameo in a blockbuster movie.

In the case of action comedy sequel Kingsman: The Golden Circle, Sir Elton John became the cinematic talking point thanks to a bizarre storyline in which he’s kidnapped and forced to wear outrageous costumes from his ‘70s pomp as he entertains ...

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