Global live booking agency ROAM has appointed Maxie Gedge to a newly-created role as head of artist delivery.
Gedge has joined ROAM from Secretly Group, where, as European Project manager, she coordinated album campaigns for artists including Mitski and Phoebe Bridgers.
“The move reiterates ROAM’s ongoing commitment to world-class service and will position Maxie at the strategic heart of the agency’s UK and European operations team,” said a statement.
Gedge will assume responsibility for end-to-end delivery across the roster, including team growth and process development.
“During a period of rapid growth, the appointment also reflects ROAM's continued investment in internal infrastructure and resources, ensuring the agency can support its artist clients with consistency and care,” added the statement.
Olivia-Jane Ransley, director of operations, ROAM, said: “As we grow as a business, it's essential that the level of service artists receive from ROAM never dilutes. This role puts real ownership and structure behind that commitment, and we're delighted to have Maxie’s experience and expertise onboard – she brings exactly the care and instinct for artists that this team is built on.”
Gedge has programmed hundreds of shows and worked for festivals, venues, and talent development organisations across a range of genres.
We're delighted to have Maxie’s experience and expertise onboard – she brings exactly the care and instinct for artists that this team is built on
Olivia-Jane Ransley
Before joining Secretly Group in 2021, she worked as communications coordinator at PRS Foundation and was project manager at Keychange, the international network and movement for full gender equality in the music industry.
Recognised on the shesaid.so Alternative Power 100 List and the Music Week Women in Music Roll of Honour, Gedge has also sat on juries for MOBO Unsung, the SAY Awards and the BRIT Awards.
Maxie Gedge, head of artist delivery, ROAM, said: “I have always loved the people and roster at ROAM and I am ecstatic to be joining at such a pivotal moment for the agency. Having spent my career championing artists and helping them thrive, I know how much a solid infrastructure matters behind the scenes. I can't wait to work with this incredible team to make sure every artist on the roster gets the consistency and support they deserve.”
Launched in September last year, ROAM bills itself as the world’s biggest independent live booking agency. It was recognised as Booking Agency Of The Year at the UK’s 2025 LIVE Awards.
Operating across six global offices, the company’s 80-plus staff represent more than 900 artists, including Fontaines DC, Nick Cave & The Bad Seeds, PJ Harvey, The Lumineers, Angine de Poitrine, Japanese Breakfast, Sufjan Stevens, Mac DeMarco, Madness, Amyl & The Sniffers, Andrew Bird, BadBadNotGood, Big Thief, Black Pumas, Goose, Jungle, Khruangbin, Mk.gee, Mt Joy and Royel Otis.
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