Empire has announced two senior appointments in its New York office.
Leesa Brunson-Boland has been appointed as senior vice president, A&R operations, and Bina Fronda has been named senior vice president, marketing.
“The hires reflect Empire's continued growth as the company expands its roster across genres and markets,” said a statement. “Both roles add senior leadership to the systems and teams that take Empire’s artists from the studio to a global audience.”
In her new role, industry veteran Leesa Brunson-Boland will oversee operations within Empire's A&R department, providing strategic leadership and support across A&R teams, improving workflows and strengthening cross-functional collaboration.
Brunson-Boland previously served as head of A&R operations at 300 Entertainment following nearly two decades at Def Jam Recordings, where she worked with superstar artists including Rihanna, Jay-Z and Justin Bieber.
Leesa’s commitment to artists and her operational expertise is going to be invaluable to our artists and to our team
Tina Davis
“I have known Leesa for over 20 years and her commitment to artists and her operational expertise is going to be invaluable to our artists and to our team as we expand the scope of the A&R team’s mandate,” said Tina Davis, President, Empire.
Bina Fronda, SVP, marketing has joined Empire from Ultra Records where she was VP of marketing, working with artists such as Steve Aoki, Sofi Tukker and Benny Benassi.
Fronda will support Empire's marketing efforts across genres, with a focus on strengthening the company's dance, pop and general market artists. Her appointment comes as Empire continues to broaden its global roster beyond its core genres.
“Bina's experience scaling artist brands and her understanding of the current market is critical as Empire continues to build out our dance business and explore other genres and markets,” said Peter Kadin, EVP, marketing.
