Warner Music Group has promoted Roberto Andrade Dirak to the expanded role of president, Warner Music Latina and A&R, Latin America.
He will continue to be based in Miami, reporting to Alejandro Duque, president of Warner Music International.
Andrade Dirak will partner closely with regional leadership and local A&R teams to shape genre strategies, identify emerging market opportunities, and advise on high-profile signings. He will also be tasked with driving creative synergies and fostering collaborations across the region.
“Since taking the helm at Warner Music Latina five years ago, Andrade has spearheaded significant artist signings, innovative strategic partnerships, and creative breakthroughs across the Latin music ecosystem,” said a statement. “His focus on identifying emerging talent early in their careers has positioned Warner Music Latina at the forefront of urban music movements, particularly in key talent exporters such as Puerto Rico and Colombia.”
Andrade Dirak’s recent roster additions include Puerto Rican rising star Clarent – whose latest album debuted at No.1 globally on Spotify – and Colombia’s breakout artist Aria Vega.
Beyond new signings, he has led the strategy for key artists, such as Danny Ocean, Elena Rose, Blessd and W Sound.
Roberto Andrade Dirak said: “I’m deeply grateful for Alejandro’s continued support as we champion authentic talent, stay close to the culture, and trust artists early in their journeys. As Latin sounds redefine global music, our focus remains on building the regional foundation artists need to scale their careers worldwide.”
Alejandro Duque added: "Roberto’s grasp of Latin culture and its rich musical diversity, combined with his relentless creative drive, has been instrumental in taking Warner Music Latina to unprecedented heights. As president of Latina & Latam A&R, his expanded scope will allow him to champion our incredible artists across the entire region and amplify their impact, so I’m thrilled to continue partnering with him as we embark on this next chapter of growth."
Photo Credit: Danny Gabriel
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