Drive my car: F1 to bring 'sport and music together'

Andre Paine

Tanya Wilkinson, F1 head of partnership marketing, has spoken about its new “massive promotional platform” for artists.

“I’m very excited about the potential reach and value we can offer across broadcast, digital and editorial channels – we’re a massive editorial platform,” said Wilkinson.

The former Columbia and Geffen label exec joined Formula 1 in early 2018.

Following the launch of its first playlist, F1 Tracks, artist activity will ramp up with an appearance by Mabel at the F1 Rolex British ...

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