Tanya Wilkinson, F1 head of partnership marketing, has spoken about its new “massive promotional platform” for artists.
“I’m very excited about the potential reach and value we can offer across broadcast, digital and editorial channels – we’re a massive editorial platform,” said Wilkinson.
The former Columbia and Geffen label exec joined Formula 1 in early 2018.
Following the launch of its first playlist, F1 Tracks, artist activity will ramp up with an appearance by Mabel at the F1 Rolex British ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial