Tinder ticks Lewis Capaldi for brand partnership

Tinder ticks Lewis Capaldi for brand partnership

Lewis Capaldi has received a blue tick from Tinder, as part of a brand partnership brokered by Globe.

The Universal Music UK creative agency has partnered with the dating app on a Capaldi campaign, following his huge success on social media 

The verification was confirmed following social media speculation about Capaldi’s apparent use of Tinder. His profile appeared in advertising on bus shelters, tube maps and billboards across the UK.

In line with other social platforms, public figures, celebrities and brands can receive the blue tick verification.

As part of the partnership, Capaldi will be giving away tickets to shows across the UK and Europe tour to matches of his choice. Two people will get to attend a gig in New York, where the Scottish singer has been making an impact.

Capaldi will also be documenting his journey and sharing his tips and tricks for success on the app in the near future. 

Capaldi said: “Am very excited to have teamed up with the people at Tinder to give two lucky people the chance to fly out to New York to meet your favourite big lovely handsome celebrity (me). I’m yet to find love and Tinder Gold is the only lifeline I have left before I’m resigned to a lifetime living at home with my mother.” 

Laurelle Potter, marketing director at Tinder, said: “What a fantastic opportunity to work with Lewis Capaldi on what is a deep music partnership. As an app we celebrate new connections and matches made, and look to reward our users with unforgettable experiences. Lewis is the perfect artist to collaborate with and celebrate music, which touches so many audiences.” 

Sarah Desmond, SVP strategic marketing & partnerships at Globe, said: “Lewis was the perfect artist to collaborate with on this partnership. We knew his fans would jump at the chance to swipe right and match with him on Tinder to win this incredible prize. At Globe we always look to bring the right artists and brands together in producing exceptional partnerships.”

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