Amazon Music UK has revealed its tips for 2020 in their annual Ones to Watch, compiled by the streaming service’s programming team.
Amazon Music will support the artists during the next 12 months through a range of playlisting opportunities. The platform has also curated a Ones To Watch 2020 playlist.
The line-up for this year includes Celeste (pictured), Jay1, Koffee, K-Trap, Hamzaa, JC Stewart, DigDat, Joy Crookes, SL, Arlo Parks, Maisie Peters, The Pale White and Rema.
Other artists to feature are Bbeabadoobee, Black Country, New Road, M Huncho, Sam Tompkins, Squid, Tsha and Yebba.
Listeners can access the playlist on Amazon Music Unlimited and the new Amazon Music HD service.
Celeste said: “I’m so honoured to be the top pick for Amazon Music’s Ones To Watch list for 2020, so many amazing artists and musicians on the list so it’s really cool to be a part of it, and I really appreciate the support. Excited for next year, to keep making music and playing shows and this sort of recognition really means so much to me.”
Jay1 credited Amazon with supporting his rise. “Happy to be amongst some serious talent and ready for a big 2020,” he said.
Maisie Peters said: “I’m so excited to be part of Amazon Music’s Ones to Watch; it’s so cool to be part of such an amazing list of artists and to have the support of Amazon, especially as I’ve been a fan of their playlists forever, especially Girl Squad.”
Hamzaa said: ‘I’m so grateful for the recognition and for Amazon Music’s constant support. To take a spot on a list that features such great talent is a perfect way to end this year - 2020 is going to be a big one!”
Amazon Music’s Weekly One feature showcases a track from a home-grown upcoming artist every week, while curated UK playlists – including The State Of Grime, UK Fire and UK Rising – are showcased globally.
Last year’s Ones To Watch featured artists including Sam Fender, Grace Carter Rosalía, Slowthai, Easy Life, Rhys Lewis, Glowie and L Devine.