Audio brand Bluesound and music technology company MQA have partnered on The Master Sessions, a series of live sessions streamed in real time to retailers. 

The concerts will be live-streamed at more than 100 audio retailers around the world through Bluesound’s hi-res audio players.

Bluesound and MQA are teaming up with Jazz Re:freshed and British Underground. The Master Sessions will see two British acts each perform a live set, which will be streamed in real time in MQA audio, direct from the studio to listeners in Bluesound’s dealer networks across the UK, Europe and North America.

Mercury Prize nominees Seed Ensemble will perform live at London’s British Grove Studios on February 5.  On March 19, Theon Cross will play live at Orb Recording Studios in Austin, Texas.

Music fans will be invited to visit a local Bluesound dealership to experience the concerts, streamed in real time on a Bluesound-powered sound system and in MQA studio-quality audio.

“As accomplished live musicians, the idea that high resolution audio technologies like Bluesound and MQA can offer a studio experience at home was something both Seed Ensemble and Theon Cross were keen to support,” said Jazz Re:freshed co-founder and co-chief executive Justin McKenzie. “They believe, as we do, that technologies like these bring artists closer to their fans by literally delivering the sound of the studio.”

The London performance will be supported by an invitation-only panel discussion, themed around music and tech and featuring McKenzie.

Details of the first events on February 5 are available on microsite TheMasterSessions.com.

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