Spotify has acquired leading global audio production and collaboration marketplace SoundBetter.
Founded in 2012, SoundBetter helps creators connect and hire top audio professionals and has a community of more than 180,000 artists registered on its network. Terms of the deal were not disclosed.
We're excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals
“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” said Beckwith Kloss, VP product, creator at Spotify. “We're excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals - from instrumentalists to songwriters to producers - as they perfect their tracks.”
“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide,” said SoundBetter Co-founder and CEO Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”
SoundBetter will become part of the Spotify For Artists family, which provides services such as insights, profile management and promotion tools to the artists and their teams using the platform.