UMG launches analytics app for artists

UMG launches analytics app for artists

Universal Music Group has launched an app for its artists that provides data, analytics and insights from the major multi-territory streaming services.

Universal Music Artists (UMA) is now available in Apple’s AppStore and the Google Play Store. Artists and their managers will have the ability to view personalised information across Spotify, Apple Music, Amazon Music and YouTube. Artists will additionally be able to track social engagement across Facebook, Instagram and Twitter.

“At its heart, UMA is all about providing artists with more and better data to deepen their understanding of their fans and their listening habits,” said Mitch Shymansky, UMG’s VP of data analytics. “Unlike any other artist-focused tool in the market today, UMA uniquely provides a view across major consumption and social media platforms.”

Spotify and Apple Music provide their own analytics tools.

UMG’s data team worked closely with artists and managers to develop UMA.

“UMA is a great tool for us to get a real understanding of how our fans are consuming and interacting with our artists in real time,” said Jack Street, co-founder, Method Music.

Andrew Gertler, founder, AG Artists, said: “It's great to have a comprehensive analytical tool like UMA, to access real time data and be able to make decisions with the most up to date information. We've always taken a holistic approach to the success of Shawn's music, which means ensuring everything across all platforms is working in sync and watching how fans interact with music across all the major touchpoints including streaming, video and socials. This is all really only possible with innovative tools like this."

Zack Morgenroth, partner, Lighthouse Management & Media, added: “UMA is the only place where I can see an overview in one place of how fans and consumers are reacting, which helps us strategize for the future. By having everything consolidated, I’m able to cut down the amount of time that I’m pulling information and instead focus on output.”

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