Spotify is expanding its Canvas feature that enables artists to add looping visuals to their music.
The company describes Canvas as a “new way for artists to conceptualise album artwork and visuals in the streaming era as well as an intimate way to connect with their fans”.
It comes as the second edition of National Album Day aims to celebrate the long-player across all formats.
Following feedback, Spotify is inviting some of the most active Spotify For Artists users to join the beta. Established acts who have utilised Canvas on campaigns include Bon Iver, Flying Lotus and Celine Dion.
As well as new releases, artists can add a unique Canvas to catalogue tracks.
In a blog post, Spotify said: “Canvas is a chance for artists to further their listeners’ experience with whatever compelling visual content they develop: continuous loops or hard cuts that will lead viewers further into a visual identity and add texture to an album’s narrative.”
The streaming giant continues to work on additional features, as well as more tools and metrics to measure fans’ engagement with the concept.