A star is reborn: Gaga lifts retail with 'monster' album campaign

Andre Paine

Lady Gaga has united physical and digital retail in praise of the Chromatica album during the lockdown.
Gaga’s sixth solo LP is the fastest-selling album of the year.

Chromatica (Polydor/Interscope) debuted at No.1 with sales of 52,907 (including 14,893 from streams), according to the Official Charts Company. It was pushed back from April 10 due to the pandemic.

“For Chromatica to have received such a unanimously positive reception from critics and fans alike is really testament to Lady Gaga’s boldness, ...

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