Phoebe Bridgers' Saddest Factory label to back artists on 'creative goals'

Andre Paine

Phoebe Bridgers has spoken to Music Week about her ambitions to sign “awesome” artists to her new label.

Saddest Factory is a joint venture with Secretly Group’s Dead Oceans, which releases Bridgers’ own recordings as a solo artist.

“It’s bespoke, depending on what an artist wants,” said LA-based Bridgers. “Like any A&R, I can be involved or not as involved [in the process]. The only difference is that, being an artist myself, some people would find it annoying for me ...

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