Broadcasting executives have spoken to Music Week about the unique power of radio during the Covid-19 pandemic.
Last week’s Q1 RAJAR results only covered a brief period of the lockdown and it is expected that the current quarter will show a significant increase in listening.
“On the whole, people are stuck in the house, so it gives us a real opportunity to connect to them,” said Jeff Smith, head of music, BBC Radio 2 and 6 Music. “They are getting ...
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