Following 45RPM’s launch in 2022, the music supervision collective expanded into publishing with UMPG in 2024 – the same year Ayla Owen, former head of music at advertising agency BBH London and European VP of sync at Warner Chappell, became MD. Here, she discusses the TV streaming boom, UK talent and why experience matters...  

WORDS: Andre Paine
PHOTO: 45RPM

How has 45RPM been able to become a key player in sync since launching four years ago?

“What my ...