Spotlight: Merlin's Jeremy Sirota

Licensing organisation Merlin recently signed a series of big digital deals for its members in the independent sector, including partnerships with Lickd, Twitch and Boomplay. Here, CEO Jeremy Sirota talks regional streaming services, social music and the metaverse...

What have been the key challenges for Merlin since your appointment as CEO in 2020?

“We’ve grown from 22 to 42 people, so that’s been a really interesting challenge, and that simply comes from the growth in deals and in members. The ...

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