Artists have become used to relying on third-party apps in order to develop fan connections. But a start-up with a strong industry pedigree is now helping talent to stand on their own two feet in the App Store.

Rather than having to create a profile inside an existing marketplace, such as Patreon, Clique builds an individual app under the artist’s own name in the App Store. 

Matthew Esposito, co-founder and CMO of Clique Apps, has held marketing and strategy ...