AIM and launch new partnership

AIM and launch new partnership and AIM have formalised their longstanding relationship with a new partnership, bringing together the two communities they represent – independent music businesses and women and gender minorities around the world working in the music industry. 

According to the announcement, both and AIM “share a mission of uniting and empowering underrepresented communities in music to create a more equitable industry and level the playing field in music”. 

Through this new partnership, the two organisations’ memberships will be brought closer together, sharing expertise, knowledge and contacts.  

This new partnership comes after years of AIM and working closely together.’s 2019 Alternative Power 100 Music List was revealed at that year’s AIM Connected conference, honouring a diverse range of creatives and industry professionals from music including AIM’s COO Gee Davy.  

AIM and are offering each other’s communities discounts, speaking opportunities and a range of benefits. members will now get a 25% discount on the AIM Rightsholder Membership joining fee, which gives them access to knowledge, people and platforms, radio producer contact lists (BBC Radio 1, 1Xtra, 6 Music, Virgin, Radio X and more), a way to release their BBC live performances with no advance cost, and many other benefits. 

It also provides them with access to knowledge and skills through bursary and subsidised tickets to AIM events, including its headline music business conferences and AIM Academy programme. 

AIM members will now get 25% off’s annual membership cost, giving access to the private international community, exclusive content, events, discounts and more. Discounts cover memberships for individuals (including non-female identifying) and businesses. 

There is also a 15% discount on advertising employment opportunities through’s Job Portal – helping to encourage diverse applicants from’s global network of professionals.   

Paul Pacifico, CEO of AIM, said: “We have partnered with in many positive ways over the last several years and supported their various programmes. It is a real pleasure to formalise our relationship as they officially join AIM as a Community Friend. and AIM share a sense of independent spirit and the importance of being part of a supportive community, so coming together in this way and working with a deepened sense of partnership feels like a natural next step that will benefit both organisations and the people we exist to support.”

Andreea Magdalina, founder of, said: “We have been ‘friends of AIM’ for many years now, and it's a thrill to finally make our friendship official! Sending a warm welcome to AIM and looking forward to continuing our collaborative efforts with AIM and its members.”

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