Key Production Group has launched The Fancentric Pack – a premium packaging and storage solution for vinyl, CDs and other physical music formats.
The Fancentric Pack is the first product developed by Key’s internal product development group, Key Intel.
The product from the bespoke physical music and packaging manufacturing agency is designed with collectors and fans in mind. It features a rigid outer case with a fan-opening, concertina-style disc system – designed to hold multiple discs – housed within a high-quality slipcase.
The format opens fully, allowing it to stand for display while providing easy access to its contents.
Tanzy Burrill, creative manager at Key Production, said: “A huge amount of thought and craftsmanship has gone into creating something that not only looks beautiful but also genuinely enhances how fans engage with physical music. There's nothing else like it on the market at the moment, its innovative design offers artists and labels something that stands out, and we’re already seeing a strong interest from those who recognise how this format can elevate their releases.”
The shelf-ready solution is particularly suited to anniversary editions, multi-album releases and deluxe box sets. The product also fits into standard retailer shelving.
John Service, sustainability and strategic planning director, said: “The Fancentric Pack is the result of a genuinely creative process, challenging ourselves to move beyond established formats and design something that feels both intuitive and distinctive. It’s about creating a structure that works in harmony with the music, giving artists and designers a more expressive canvas to tell their story.”
A huge amount of thought and craftsmanship has gone into creating something that not only looks beautiful but also genuinely enhances how fans engage with physical music
Tanzy Burrill
Sigur Rós are the first artists to use The Fancentric Pack for the release of their upcoming reissue of Agaetis Bryjun. The reissue is part of Rough Trade’s 50th celebration, featuring four vinyl LPs and collector’s art cards all housed within The Fancentric Pack.
Dean O'Connor, manager of Sigur Rós added: “When you're working with a band that places such importance on the physical and visual experience of their releases, packaging has to feel like an extension of the music itself. The Fancentric Pack immediately stood out as something genuinely different. It’s tactile, beautifully presented and gives fans a more immersive way to connect with the record. It’s the kind of format that makes owning the physical product feel special.”
Launched in March 2025, Key Intel is an in-house development team, overseeing the ideation, creation and release of new products at Key Production Group.
FOLLOW 
