Seeker Music Group has formed a global distribution partnership with Virgin Music Group.
The deal builds on existing collaboration between Seeker CO Evan Bogart, creative officer Steven Melrose and Virgin Music Group. It will expand Seeker’s global reach and scale across its growing catalogue of 19,000-plus copyrights and recordings, which is valued at more than $400 million.
“Under the new agreement, Virgin Music Group will serve as Seeker’s global distribution partner for its catalogue of recordings and new project releases, amplifying Seeker worldwide and bringing enhanced strategy, marketing and infrastructure to unlock new audiences for Seeker’s catalogue artists,” said a statement.
In the past few years, Seeker has put out reissues and previously unheard music from the likes of Run The Jewels and Christopher Cross, and worked with artists including Allen Stone, Benny Sings, Tayla Parx and Say She She to reimagine catalogue music.
Upcoming reissue and remix projects this year are in the works with key catalogue artists such as Joan Jett, Christopher Cross and Nu Shooz.
Through its work with Virgin, Seeker will now further expand and accelerate its strategy on a global basis. The company recently announced the closing of its inaugural $267 million asset-backed securitisation (ABS) with M&G.
This partnership is a game-changer for Seeker in how we elevate our catalogue and artists
Evan Bogart
“Seeker represents the kind of forward-thinking, creator-driven company we love partnering with at Virgin Music Group,” said Cindy James, general manager of Virgin Music Group North America. “Steven, Evan and their team have a unique ability to reimagine catalogue and artist partnerships in ways that feel fresh, relevant, and culturally impactful. With our global infrastructure and their creative vision, we see a tremendous opportunity to amplify this music and connect it with new audiences around the world, and we’re incredibly excited about what we can build together.”
“This partnership is a game-changer for Seeker in how we elevate our catalogue and artists,” said Evan Bogart, Seeker Music CEO. “We are so excited about the cultural impact and importance of the records we have the opportunity to support, and Virgin is the best at championing independent catalogues and artists on a global scale. Whether it is Nu Shooz, Run the Jewels, Joan Jett or Christopher Cross, we are now in a position to celebrate our music with more energy and resources than ever before. Seeker is here to build, preserve, and extend legacies, and Virgin is the perfect partner to help us scale that mission.”
“We’ve been good friends with, and huge admirers of Nat, JT, Jacqueline and Cindy for a while, so it made all the sense in the world for us to team up with them and their great extended global family" said Seeker chief creative officer Steven Melrose. “They bring the same creative passion and forward-thinking spirit that defines Seeker, and together we’ll unlock new opportunities for our artists and catalogues worldwide!”
PHOTO: (L-R) Michael Cantor, SVP Business and Legal Affairs, Virgin Music Group; Steven Melrose, Chief Creative Officer, Seeker; Evan Bogart, Chief Executive Officer, Seeker; Jacqueline Saturn, President, Virgin Music Group North America, and EVP of Global Artist Relations; Cindy James, General Manager, Virgin Music
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