Music retail has welcomed the multiple high-value formats for Taylor Swift’s Lover – an album that also marks a shift in streaming strategy for the US superstar.
Released by EMI on August 23, Swift’s seventh LP will be immediately available across all major DSPs. It signals a change of heart for the singer, who pulled catalogue from Spotify for three years in protest at its ad-funded tier and then opted for a windowed release for Reputation in 2017.
DSPs will ...
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