Lover story: Music retail adores Taylor Swift's 'K-pop inspiration' for LP packaging

Andre Paine

Music retail has welcomed the multiple high-value formats for Taylor Swift’s Lover – an album that also marks a shift in streaming strategy for the US superstar.

Released by EMI on August 23, Swift’s seventh LP will be immediately available across all major DSPs. It signals a change of heart for the singer, who pulled catalogue from Spotify for three years in protest at its ad-funded tier and then opted for a windowed release for Reputation in 2017.

DSPs will ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...