National Album Day is to return in October with increased label, media and retail activity, Music Week can reveal.
Following the inaugural edition, the nationwide celebration of the long-player will take place on Saturday, October 12. Jointly organised by the BPI and ERA, National Album Day also has the support of industry bodies including AIM and UK Music.
“We want fans to think about and engage with the album, and if that boosts sales then that’s a great thing,” BPI ...
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