Sony Music Entertainment Africa has appointed Christine Mosha, known as ‘Seven’, to lead marketing and artist development for the East Africa region.
An official press release stated that, starting with immediate effect, “Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalogue across the region from her base in Tanzania.”
Mosha will report directly to Sean Watson, MD of Sony Music Africa.
Speaking about the appointment, Sean Watson said: “Seven has spent most of her life contributing to the African entertainment industry. She is a passionate advocate for everything East Africa has to offer the world. For a number of years she has already been a key partner to us, providing unique insight into the nuanced ways of working in East Africa, which is such a strong and vibrant hub for music in the continent. So we’re delighted to have her on board, helping expand our East African roster of artists and showcasing our international repertoire to new audiences.”
Mosha has over 15 years of African entertainment industry experience and has worked closely with Sony Music Africa for many years.
In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz.
Since 2010, Mosha has also headed up the independent pan-African music content, digital and events production network Rockstar 4000 Music Entertainment, where she oversaw music publishing, record deals and content licensing in partnership with Sony Music Africa, including working on the campaign for the FIFA World Cup 2010.
Mosha added: “Sony Music has such a great history in the entertainment industry globally, so to be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organization as a whole. I am very excited about joining Sony Music Africa look forward to continuing to make a positive impact in the entertainment industry, not just in East Africa but across the continent.”