UMG launches The Core Records with Kevin "Chief" Zaruk and Simon Tikhman

UMG launches The Core Records with Kevin

Universal Music Group has launched The Core Records with Kevin “Chief” Zaruk and Simon Tikhman, co-founders of a leading entertainment and talent management company, The Core Entertainment (TCE). 

The new global label venture will sign and develop new artists, working with UMG’s global network of labels.  

Sir Lucian Grainge, chairman and CEO, UMG, said: “We love building upon our entrepreneurial culture, and are so pleased to welcome Chief and Simon who have a reputation for identifying some of the industry’s most promising artists. We look forward to helping them grow their roster and drive global success for their artists.”

Simon Tikhman said: “Our goal has always been to support artists on a global scale by creating new creative and commercial paths. We’d like to thank Sir Lucian for believing in our vision and for his commitment to developing and supporting artists and entrepreneurs.”

Kevin “Chief” Zaruk said: “We’re excited for this next evolution in The Core and honoured to work with Sir Lucian and the team at UMG to help us continue to guide artists to develop their careers and brands. We’ve had a great time building The Core over the past few years and are excited to create a home for new artists with the incredible resources and support from UMG.”

Tikhman and Zaruk founded TCE in partnership with Live Nation in 2019 as an independent entertainment collective with offices in Nashville and Los Angeles. They specialise in talent management, business and strategic partnerships, and advancements in the music, technology and lifestyle industries. 

Along with its roster of premier music talent, TCE also develops film and television projects and works with professional athletes. 

TCE’s roster includes Bailey Zimmerman, Nickelback, Nate Smith, Austin Shawn, Valley (UMC/Capitol Records), rising Universal Music Group Nashville country artists Dillion James and Josh Ross, country newcomer Rachel Wiggins and emerging songwriter Gavin Lucas. 

Photo credit: Chris Ashlee


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