Audiomack and UMG have announced a new licensing agreement to make the major’s content available to subscribers across Africa, the UK and Canada.
This expands on a previously signed licensing deal between Audiomack and UMG for the US.
A curated selection of UMG content is now available for Audiomack users in 16 African countries, as well as the UK and Canada. UMG will also provide Audiomack a full catalogue offering for its premium subscribers in Africa.
Dave Macli, Audiomack co-founder and CEO, said, “Millions of listeners across Africa, the UK, and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans.”
Sipho Dlamini, CEO, Universal Music South Africa & Sub-Saharan Africa, said: “We are excited for more fans across Africa and beyond to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivalled catalogue of international superstars and releases. We welcome Audiomack as a partner and look forward to working with them to help strengthen the entire streaming ecosystem in Africa.”
Franck Kacou, managing director, Universal Music Africa, said: “Working with Audiomack will enable our artists from across the continent to reach wider across both French-speaking Africa and beyond, as well as to build their audiences across Canada, the UK and US. We are excited for the future development of streaming across the continent and to finding great new ways to collaborate together with the team at Audiomack.”