Universal Music Southeast Asia has signed Thai artist, singer-songwriter, producer and actor Jeff Satur.
“The partnership between UM SEA and Jeff Satur brings together UMG’s global reach and one of Thailand’s leading artists,” said a statement.
Satur has a growing fanbase spanning Asia, the United States and Latin America. His music has surpassed two billion streams across platforms worldwide, following hits such as Fade, Dum Dum, Hide, Ghost and Black Tie.
“With UMG’s global network and support, he will have greater opportunities to bring his music and live performances to audiences worldwide,” added the statement.
Jeff Satur’s 2025 Red Giant Tour called at Singapore, Indonesia, the Philippines, Japan, Hong Kong, Taiwan, Brazil, Chile, Mexico and Peru, including two sold-out performances at IMPACT Arena in Bangkok, the biggest indoor arena in Thailand.
In 2026 he became the first Thai artist to participate in a conversation and performance at Global Spin Live at the Grammy Museum in Los Angeles, and to perform live on Good Day New York on WNYW FOX 5 in New York City.
Following his signing with UM SEA, Jeff Satur is set to release his second studio album in Q2 2027, followed by his first solo stadium concert in Bangkok, and a world tour in late 2027 into 2028.
“The world tour will mark a significant milestone in his journey as a Thai artist on the global stage, building on his international presence and the global fanbase he has cultivated over the years,” said the signing announcement.
This partnership reinforces our commitment to investing in high-potential Thai artists and helping them reach audiences around the world
Adam Granite
The partnership will see UM SEA provide global, holistic support at a time when Satur is looking to expand his presence on the world stage. This support includes music development and artistic direction, marketing and communications strategies, audience growth, world tour support, business opportunities and collaborations with top producers and artists.
“At this point in my career, it was important for me to find a partner that truly understands my vision, one that can help me bring my ideas to life without losing what makes them mine,” said Jeff Satur. “I’m excited for Saturn to meet the Universe and begin the next chapter of creating without borders, because at its heart, music has always been my universal language.”
Adam Granite, chief executive officer, Universal Music Group, Africa, Middle East and Asia, said: “Jeff Satur is an exceptional artist whose creativity and international appeal reflect the enormous potential of Thai music today. This partnership reinforces our commitment to investing in high-potential Thai artists and helping them reach audiences around the world. We are delighted to welcome him to the UMG family and look forward to working with him to achieve even greater success on the world stage.”
Calvin Wong, CEO of Universal Music South East Asia & Korea & SVP, Asia, said: “Jeff Satur is one of Thailand’s most exciting and distinctive artists, with an impressive career and a passionate international fanbase. We see tremendous potential to take his journey even further with the strength of UMG’s global network behind him. We’re excited to work with him to expand his reach across Asia and around the world, and help him on his journey to becoming a global superstar.”
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