'We have shared ambitions': AWAL strike new deal with B-Unique

'We have shared ambitions': AWAL strike new deal with B-Unique

AWAL has announced details of a new worldwide recording deal with UK independent label B-Unique, Music Week can exclusively reveal.

AWAL CEO Lonny Olinick said: “As we continue to break and grow artists globally, we couldn’t be more proud to partner with B-Unique.” 

B-Unique was formed in 2001 by Mark Lewis and Martin Toher and has worked with an array of acts including James Bay, Kodaline, John Newman, Kaiser Chiefs and Johnny Mcdaid across records and publishing. The first acts signed through the new deal are Patrick Martin and Liimo.

Lewis contributes to the AWAL special report in the new issue of Music Week, out now.

Olinick continued: “Mark and Martin are truly some of the most well-respected music executives and are known in the industry for their storied history for representing and breaking the best in independent music. They are the perfect partner as we look to provide the best services to independent artists and labels globally.”

We have a phenomenal long standing relationship with Kobalt

Mark Lewis, B-Unique

B-Unique co-founder Lewis, added: “We have a phenomenal long standing relationship with Kobalt going all the way back to both of our beginnings. This partnership is a continuation of their flexible and dynamic approach to creators and our complete trust in Kobalt and AWAL.

“Through conversations with Lonny we realised we had shared ambitions for masters and we look forward to releasing some great music. Patrick Martin and Liimo are the first two artists signed through this alliance and we couldn’t be more excited about their huge potential.”

Earlier this week, Music Week broke the news of AWAL’s new deal with London singer Millie Turner.

Pick up the new issue of Music Week, out now, for a special report on AWAL’s business, with extensive interviews from leading execs Willard Ahdritz, Alison Donald, Lonny Olinick and Paul Hitchman. Subscribers can read the feature online here.

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