Ticketing and event technology giant Eventbrite has signed multi-year ticketing partnerships with Bristol's The MJR Group and Barcelona-based elrowFamily.
The agreement with events promotion and venue development company MJR is focused on global ticket sales, starting with over 25,000 ticket purchases for two concerts in Australia for 50 Cent, and will roll out into MJR’s portfolio of future touring events, creative productions and venues.
MJR runs the Skyline Series of outdoor events in Bristol and Birmingham, which this year features the likes of Brian Wilson, The The, James Arthur, The Vamps, Garbage and Future Islands.
Richard Buck, founder and owner of The MJR Group, said: “With lots of innovative projects planned over the next years, a ticketing partnership with Eventbrite felt the right move to support our growth. They completely understand our independent ethos and can provide us with a constantly evolving tech platform that suits our needs and helps deliver our expansion as a leading global entertainment company.”
Paul Everett, head of music at Eventbrite UK, added: “This partnership with Richard and MJR Group is a direct result of Eventbrite’s continued dedication to the independent live music space. MJR are a highly ambitious company and we are aligned on how we view the future of the live music space around the world. We’ve talked to a lot of independent promoters and venue operators all over the globe to find out what they need, and have created solutions for that. It is rewarding that this dedication is now paying off, having earned the trust of one of the UK’s largest independent music promoters.”
Eventbrite will also handle ticketing for shows and festivals under the elrow brand, which attract over 2.4 million attendees worldwide each year.
Elrow has residencies in Barcelona, Dubai, Madrid, New York, and Amnesia in Ibiz and recently debuted in Shanghai, as well as adding a festival-scale event at the Queen Elizabeth Olympic Park in London and announcing a debut show in Las Vegas this upcoming October. The first event to go on sale with Eventbrite is elrow's eighth anniversary party in Viladecans, Barcelona, on July 15.
Vicenç Marti, president of elrowFamily, said: “With many additional projects around the world planned over the next years, the time to join up with a global partner like Eventbrite felt right. We share an international outlook and setup, an independent spirit, and they’re constantly pushing innovations such as integrations with Facebook and Instagram, which are crucial to connecting with our fans in new and engaging ways.”
Everett added: “Elrow are without doubt one of the most impressive independent club and festival promoters. They are leaders in their field, constantly innovating and delivering exceptional events that combine a unique blend of party, music, arts and breathtaking visuals. As people look for greater and more fulfilling experiences, the Arnau family are redefining festival and party culture. Working with them has been at the top of our wish list for a long time.”
Eventbrite has processed $10 billion (£7.6bn) in gross ticket sales since inception and powered millions of events in 180 countries and territories in 2017.