Higher Love is the first fruits of Primary Wave’s partnership with the estate of Whitney Houston.
In May, Primary Wave announced it had taken a stake in her publishing, master recording income stream, name, likeness and brand. Seth Faber works with estate CEO/president Pat Houston, the late singer’s former manager and sister-in-law.
“[Pat Houston] really has an understanding of the way the business has evolved, she pays close attention, she’s a phenomenal partner,” he said.
Prior to the Primary Wave ...