Decca launches new publishing division, Natasha Baldwin appointed SVP

Decca launches new publishing division, Natasha Baldwin appointed SVP

Decca has announced the launch of a new publishing division, with former Imagem executive Natasha Baldwin joining the company to head up the department.

Opening this week, Decca Publishing will look to complement the classical division of Universal Music Publishing.

Leading the new publishing arm is former Imagem group president, creative and marketing, Baldwin, who will report directly to Dickon Stainer, president and CEO, Universal Global Classics. She will also work closely with the senior team at Universal Music Publishing in London, New York and Santa Monica.

David Joseph, chairman and CEO, Universal Music UK, said: “Bringing together records and publishing under one roof at Decca will help us build the UK’s number one home for modern classical composers. Natasha’s incredible knowledge and vision for the potential of neo-classical music mean she is uniquely qualified to be its architect.”

Stainer added: “Natasha Baldwin is an exceptionally skilled and experienced publishing executive with a renowned track record. Her appointment will enable us to offer new publishing and synchronisation services to our classical artists and neo-classical composers, alongside the recording activities of our legendary classical labels and the world-famous Universal Music Publishing Classical catalogue.”

“Using the platform of global brand campaigns, movies and media exploitation I've spent many years proving the versatility and accessibility of classical and neo-classical music,” Baldwin said of her new role. “We've reached a moment where the democratisation of music discovery via streaming is giving developing genres a voice like never before. Through Decca Publishing my goal will be to amplify this offering and further broaden the impact of neo-classical music worldwide.”

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