'The voice of her generation': Kobalt inks global deal with Mxmtoon

'The voice of her generation': Kobalt inks global deal with Mxmtoon

Kobalt has signed a publishing deal with singer, songwriter, and producer Mxmtoon (aka Maia).

The worldwide deal offers Mxmtoon administration, sync and creative support for current catalogue and future works.

Melissa Emert-Hutner, VP, creative, Kobalt, said: “Maia is truly the voice of her generation; by sharing her beautiful, heartfelt music with the world and growing her brand organically, she exemplifies the DIY spirit and aesthetic that Kobalt embraces. We are proud to welcome her to the family, and are beyond excited about what we will accomplish together.”

Mxmtoon said: “I’ve been excited to work with Kobalt from the get go. I love that there are so many different types of individuals involved in conversations about what new ways artists can achieve their goals. I truly believe Kobalt is extremely well equipped to not only help me realise my dreams as an individual, but to help form new pathways and avenues for aspects of my project that excite me as I go along.”

Emily Bines, senior creative director, Kobalt, added: “Mxmtoon is exactly the type of forward-thinking creative that we dream about working with at Kobalt. Her vision, matched with her team’s passion to bring it to fruition is unwavering. We will be hearing from Maia for a long time to come.”

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