Columbia UK’s senior marketing manager Charlie Shawcross has said that modern album campaigns must revolve around a steady stream of new music to make an impact.
The major released Vampire Weekend’s fourth album Father Of The Bride last Friday, after the Grammy-nominated New York band moved over from XL Recordings. Six singles were released in pairs in advance of the 18-track album, in a deliberate ploy to flood the market with new music.
“It’s traditionally tough for indie guitar music ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial