Loreen signs to BMG

Loreen signs to BMG

Swedish singer Loreen has signed to BMG for the release of her new album.

The pop artist, who won the 2012 Eurovision Song Contest with Euphoria, has kickstarted her partnership with BMG with new single, Body. She will subsequently release an EP titled Nude on August 25.

Loreen said: “For me, 2017 was about establishing a sense of independence and channelling it into a new and exciting direction for my music. I really connected with BMG’s mission to support independent artists in a transparent way, but also keeping their creative interests close. When I presented them my vision for the future there was an immediate click and I am really excited to begin this journey between our teams.”

Sanken Sandqvist, managing director, BMG Scandinavia, added: “We are more than excited to welcome Loreen to BMG. Loreen is a true vocalist, her eclectic style can transcend all music genres, from pop to trance music. Her upcoming album has captured that diversity and we cannot wait to introduce it to her fan community."

Loreen is currently working on her new album with Petter Winnberg (Amason and Amanda Bergman), which is slated for release on November 17. 

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