Taylor Swift has set a new record for first week consumption of an album by an international artist in China.
Lover, which is likely on its way to the top of the albums chart in the UK later today, has become China’s most consumed international full-length album of 2019.
In surpassing 1 million units, it has overtaken the previous record for first week consumption by more than double.
Lover was released on August 23 by Universal Music Group and its Virgin EMI and Republic Records division in the UK and US respectively.
Swift’s two previous studio albums, 1989 and Reputation were both certified for more than 1 million albums consumed in China.
Swift has announced plans to re-record her entire back catalogue.