BIMM University has appointed Vanessa Bakewell as associate director of commercial partnerships, Music Week can exclusively reveal. 

“Having benefited from a creative degree that helped shape my career, joining BIMM feels like a real full-circle moment for me,” Bakewell said. 

I’m excited to bring my experience and passion to BIMM and connect the industry with the next generation of creative talent

Vanessa Bakewell, BIMM

Bakewell arrives at BIMM from Meta, where she spent 15 years working on partnerships with record labels and other businesses across music and entertainment. Prior to that, she held roles across music, film, gaming and media at organisations including Google, YouTube and EMAP.

The executive’s role at BIMM will focus on bringing industry and education closer together and helping students build connections and access opportunities. 

Vanessa Bakewell said: “I’ve spent my career working across music, entertainment and technology, building partnerships and helping businesses and organisations grow. Partnerships are more important than ever as the creative industries evolve. I’m excited to bring my experience and passion to BIMM, connecting the industry with the next generation of creative talent and helping open up opportunities for them.” 

A Music Week Women In Music Awards Roll Of Honour inductee in 2020, Bakewell serves on the advisory committees of Youth Music and the Royal Liverpool Philharmonic Orchestra. 

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