'This is our first collaboration with a UK musician on this scale': Boohooman.com unites with Mist

'This is our first collaboration with a UK musician on this scale': Boohooman.com unites with Mist

Global online fashion retailer Boohooman.com has announced details of a collaboration with Birmingham raised rapper Mist. The MOBO award winner will be the face of a limited edition capsule collection and has worked with the brand’s design team to create an exclusive collection set to launch globally on Thursday July 18.

The collection will feature a total of 55 styles spanning ready-to-wear and accessories, with price points ranging from £3 - £45.

Speaking about the collaboration, Mist said: “I’m really excited to be working with Boohooman on my new collaboration. It’s great that it’s getting a global release and I can’t wait to share the designs with the world.”

Earlier in the year, Migos star Quavo teamed up with Boohooman.com to launch a co-designed spring summer collection. The Manchester-based retailer has previously partnered with the likes of Quincy, Tyga, Rae Sremmurd and French Montana.

Samir Kamani, CEO, BoohooMan.com added: “We are pleased to announce our latest partnership with Mist. This is our first collaboration with a UK musician on this scale, something we have wanted to do for some time now. We are eager to release this capsule to our UK market and we look forward to welcoming Mist and his team to the Boohooman family.”

 

 

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