IMRO is the latest collection society to team up with Auddly, the Swedish start-up co-founded by ABBA’s Björn Ulvaeus, Max Martin and Niclas Molinder.
The app and web-based tool helps with the collection of metadata to ensure the correct allocation of royalties owed to songwriters, publishers and performers.
Auddly’s aim is to facilitate the registration of more accurate data, which will assist IMRO with royalty distributions to its members around the world. The partnership with the Irish royalties organisation follows similar deals with PRS For Music, PPL and SAMI.
IMRO chief executive Victor Finn said: “In recent years there has been the rapid explosion in the amount of data generated worldwide from public performances of music, particularly in relation online usages. Clarity with regard to song ownership is essential to ensure songwriters, composers and music publishers are correctly paid for the use of their works. Auddly is an important step forward for the music industry in the verification of song metadata and IMRO is delighted to be an early international partner with this pioneering company”.
Molinder said: “We are delighted to launch the partnership and the IPI Verification with IMRO in order to help their members to manage their metadata more efficiently. Capturing this data accurately and completely from the start enables PROs to allocate money to songwriters, so this is a significant step towards securing correct compensation. Early data identifiers are key in order to form a sustainable music industry and this is an important part of making Auddly the global reference point for all song metadata.”