Global has revealed that digital listening figures via the Global Player app have risen across its entire radio portfolio, while music streaming is up by almost a quarter, as the UK adapts to new working routines.
The company reported a significant increase in connected radio listening, with daily reach up 15% and hours up 9%, between March 9-17. According to Global’s data insights, listening to the radio via smart speaker is at its highest ever level – up 11% – as people spend more time in their homes. Engagement across other digital audio channels also increased between March 9-17.
According to figures obtained by DAX, Global’s digital advertising exchange, music streaming was up more than 23% while Alexa flash news briefings increased 156%.
LBC displayed the most notable growth, with its daily reach growing by 43% and listening hours increasing by 17% from March 8.
In the same period, Heart, the UK’s biggest commercial radio brand, saw its daily audience increase by 11%, while Smooth’s music playlist has also increased its average daily reach by 12%.