Music rights management company MusicInfra has partnered with AI-powered social music platform Hook, which lets fans remix and share songs using official recordings.
MusicInfra will manage Hook’s licensed rights and royalty administration as the platform expands to include more user features and offerings.
“Music is increasingly interactive. Fans don’t just press play; they play with music,” said MusicInfra co-founder and CEO Bjӧrn Lindvall. “As they do, their activity opens up a new challenge for rights management, as well as new revenue streams for artists and songwriters.”
News of the deal comes a week after Hook announced a landmark licensing agreement with Universal Music Group.
“Music is becoming social, where people don’t just listen, they want to participate in and express themselves through the music they love, yet it’s been hard for ordinary music fans to get into it and virtually impossible for music platforms to convince rightsholders to license for it,” said Hook founder and CEO Gaurav Sharma. “Hook has unlocked these rights and as we grow, we need a reliable yet agile rights administration and licensing backend to implement our innovative deals with rightsholders. MusicInfra have proven they know how to navigate new uses and complex licensing scenarios.”
MusicInfra says its tech "untangles the complexity of licensing and rightsholder payments", offering accurate multi-rightsholder clearance across composition and master rights, publisher-level clearance visibility across territories, and DDEX-compliant reporting, as well as a real-time dashboard.
The company will also manage payments to rightsholders on behalf of Hook, while tracking license management and recoupment using its configurable deal engine.
“The music industry’s infrastructure needs to evolve, or innovation and growth can’t happen,” notes Lindvall. “MusicInfra is built to handle large-scale, existing platforms and services, but also to support groundbreaking models in interactive music, gaming, and other areas. Hook is a great example of this kind of innovation, and we’re excited to support it.”
