Beatsource has announced that Alain Maclovitch (aka A-Trak) has joined its board of managers.
The new digital music service for open-format DJs is a joint venture between Beatport and DJcity. It is launching its online download store in September.
“Genre-specific stores don’t reflect the DJ landscape anymore,” said Maclovitch. “The open-format DJ community has needed a home where we can find all the music we need, curated by like-minded people we respect. Both Beatport and DJcity have been vital to the health of DJ culture for many years, and I’m honoured to work with their teams to bring some great products to market.”
A-Trak is a Grammy-nominated Canadian DJ, turntablist, producer and label executive. His label Fool's Gold was founded in 2007 and is credited for developing the careers of artists such as Kid Cudi, Danny Brown and Flosstradamus. A-Trak's DJ career has spanned more than two decades.
Alain’s artistic and creative perspective will be hugely valuable to Beatsource
Beatport CEO Robb McDaniels said: “There aren’t many DJs that can effortlessly and elegantly move between the electronic and open-format DJ communities, but Alain is one of the few, and we are excited for him to join our Board. Alain’s artistic and creative perspective will be hugely valuable to Beatsource as we roll out a series of next generation music products in the coming months.”
After the launch of the Beatsource online store in September, the company is planning to release Beatsource Link by the end of the year. It will combine Beatport’s patented technology to integrate the Beatsource retail store directly into DJ software and hardware and allow DJs to stream in online or offline mode.
The company is also planning to integrate the DJcity promo pool service into Link early in 2020, which will be the only service of its kind available to the open-format DJ community.