Spotify is targeting children aged three and over with its new app.
Spotify Premium Family subscribers will have access to Spotify Kids. The standalone app is intended for children aged three and above.
Spotify Kids will launch in beta in Ireland today (October 30) and will then roll out to all markets around the globe that off Premium Family.
Developed with safety and privacy as key considerations, the app features singalongs, soundtracks and stories that children can explore, on their own or with their family.
As it is part of a subscription there are, of course, no adverts. All of the content is handpicked by editors, who are focused on ensuring that the content available is appropriate for young childen.
Parents can select the Audio for Younger Kids or Audio for Older Kids experience based on what’s best for their children.
Spotify’s chief premium business officer Alex Norström said: “Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners. We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalised world bursting with sound, shape and colour, where our young listeners can begin a lifelong love of music and stories.”
The launch of Spotify Kids coincides with the announcement of Sony’s new music entertainment brand Magic Star.