YouTube removes paid-for plays from charts and 24-hour records

YouTube removes paid-for plays from charts and 24-hour records

YouTube has changed the methodology of its charts and how it calculates 24-hour records.

The platform's music charts will no longer count paid advertising views in the calculation. The online giant said the move to only include organic plays would help maintain "credibility".

The move comes as the video drops for Charlie's Angels, the collaboration between Ariana Grande, Miley Cyrus and Lana Del Rey. It could be chasing YouTube's 24-hour record, which is currently held by BTS with 74 million views for Boy With Luv. Taylor Swift's Me! racked up 65.2m views on debut, a 24-hour record for a female and solo artist.

Earlier this summer Sony Music India's artist Badshah claimed to have broken the 24-hour record with 75m views for Paagal. But it emerged that Paagal's figure had been boosted by purchased adverts from Google and YouTube that embedded the video. Prior to today's changes, such paid-for videos would count towards the artist's tally if watched for more than a few seconds.

In a blog post, YouTube said: "YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behaviour happening on the world’s largest music platform.

"Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honour and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour debut records."

Eligible videos for the 24-hour record can draw on direct links, search results, external sites that embed the video and YouTube features.

"Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut," added the blog post.

The changes will not impact YouTube’s existing 24-hour debut record holders.

author twitter FOLLOW Andre Paine

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