Warner Records has hired Ericka Coulter as senior vice president of A&R.
Previously VP of A&R at Epic Records, Coulter is also the founder of live performance platform TheBasement Series that showcases emerging and unsigned talent.
“I’m a huge fan of Warner’s artist-centric approach and team,” said Coulter of her new role.
“I’m all about doing everything I can to bring out the best in every artist I work with – from helping them create, to finding every possible avenue of exposure and connection to move their careers forward. As a part of the culture, my main purpose has always been to get in this business and not only effect change, but to be a part of building new legacies.”
The exec will report to co-chairman & CEO Aaron Bay-Schuck in Los Angeles. “Ericka is an extraordinary champion of new talent,” he noted.
“She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers. Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star. Tom and I are very happy to welcome her into the Warner family.”