He will head up recordings at the label, a JV between Sony Music and management company Three Six Zero.
Mark Gillespie, Three Six Zero CEO, said: "Pete has been a supporter of Three Six Zero since our first record was played on the radio. It's inspiring to have someone with his A&R experience, knowledge and connectivity joining our creative team."
Rob Stringer, CEO of Sony Music, said: "Pete is obviously a legendary innovator in dance music globally so him joining this exciting new chapter of Three Six Zero is a huge coup for Mark and in turn for Sony Music!"
The label is based in LA and London.