Sony Music ups Mark Cavell and Per Hauber

Sony Music ups Mark Cavell and Per Hauber

Sony Music Entertainment has announced the promotions of Mark Cavell and Per Hauber to lead the major’s classical, jazz, Broadway and non-traditional contemporary music business.

Based in New York, Cavell will become president of Sony Masterworks. Hauber will become president of Sony Classical, based in Berlin. The pair will report to Rob Stringer, CEO, Sony Music Group and Kevin Kelleher, COO, Sony Music Entertainment. 

Bogdan Roscic will step down from his post as head of the Sony Music Classical business to become the artistic director of the Vienna State Opera next year.  

Stringer said: “I want to thank Bogdan for leading our classical music business for the last 10 years. He has been a great steward of our rich catalogue and brought in new artists to the Sony Music family. We all wish him well in the next exciting phase of his career at the Vienna State Opera. 

“Mark and Per have a track record of success expanding our Masterworks and classical division around the world. Their understanding of the importance and evolving nature of the market underscores their commitment to maintaining Sony Music as a home to iconic and developing artists, music experiences, live entertainment and stage soundtracks. I’m pleased they will be at the helm of this next chapter of the company.”

Cavell said: “I’m excited to continue diversifying the Masterworks division on a global basis. We have come a long way in a few years to build a successful live event and entertainment business to complement our rich heritage as a recorded music label, but this is just the beginning of what we can and will achieve for Sony Music.”  

I’m excited to continue diversifying the Masterworks division on a global basis

Mark Cavell

Hauber said: “It is a great privilege and responsibility to oversee the future and heritage of Sony Classical. I look forward to leading the division into the next decade and facing the business’ challenges together with my colleagues around the world. I believe there is a bright future ahead of us as our genre is truly global and so is our unique setup.” 

Cavell has served as US label head and SVP of finance at Sony Music Masterworks since 2017, first joining Sony Music in 2009 when he oversaw operations for the label based out of London, Berlin and New York. He has played a key role in the development of classical crossover artists including The Piano Guys and 2Cellos and has brought new talent to the label such as Chloe Flower, Alexis Ffrench, Hiatus Kaiyote and Naia Izumi. 

Cavell has also overseen the label’s expansion into new partnerships and ventures including the acquisition of UK-based promoters Raymond Gubbay Limited and Senbla, as well as the West Coast based soundtrack label Milan Records.

Since 2011, Hauber was SVP for Sony Classical International, the company’s classical repertoire centre in Berlin. He oversaw the repertoire centre’s A&R, international marketing, catalogue and product development departments.

Hauber has worked closely with classical artists including Jonas Kaufmann, Igor Levit and Teodor Currentzis. He joined Sony Music Entertainment from Universal Music Germany, where he was director, running the marketing team for the company’s classical releases from 2002 to 2011.

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