An expansion of Proper’s exisiting agreement with AWAL, the deal covers warehousing of stock, inventory management and coordination of deliveries to AWAL’s network of independent physical distribution partners outside North America.
Designed to simplify the accounting process, the arrangement enables Proper to issue AWAL with a single statement covering global physical sales together with single monthly payments.
Proper will also work with AWAL’s American partner, AMPED Distribution, a division of Alliance Entertainment, on shipping and receiving stock between North America and the rest of the world, and will provide a central stock ordering service for artist tour sales and D2C stores.
Proper will continue to manage AWAL’s sales and distribution for the UK and Ireland, in tandem with the new deal.
The agreement covers AWAL’s catalogue, including releases under the new partnership with Glassnote. AWAL works with a roster of acts such as Lauv, Tom Misch, Deadmau5, The Kooks, David Gray, The Wombats, Bruno Major, and Nick Cave & The Bad Seeds.
We’re proud to deliver what remains a key part of the overall music consumption mix
Silvia Montello, AWAL
Paul Trueman, AWAL general manager, said: "Our partnership with Proper is a huge step forward for AWAL, allowing us to offer a truly joined up, global, independent distribution network to our growing base of artist and label partners."
Silvia Montello, SVP, operations, AWAL added: "Working together, AWAL and Proper are able to offer a competitive, efficient solution that best supports the ever-evolving physical distribution needs of forward-thinking independent labels and artists. We’re proud to deliver what remains a key part of the overall music consumption mix and income stream even in today’s digital-focused landscape."
Drew Hill, managing director of Proper Music Group (picutred), said: “We are excited to develop this new global relationship with AWAL and to take a central role in their delivery and accounting process. The deal marks a significant stage in Proper’s continuing growth and showcases the company’s drive to innovate our role within the music industry.”
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