o2 World Hamburg to be renamed Barclaycard Arena
Barclaycard has acquired the naming rights to Hamburg’s Volkspark arena, which was formerly called o2 World.
From July 1, the 16,000-capacity arena will bear the name Barclaycard Arena after the retail credit services provider agreed a 10-year deal with venue operator AEG Europe.
AEG’s EVP of global partnerships Paul Samuels (pictured) said: “This is a great brand and a perfect fit for Hamburg’s premiere event venue. The partnership will allow Barclaycard to raise the awareness of their brand ...
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