SMG Europe hires Ade Dovey to programming team

SMG Europe hires Ade Dovey to programming team

Venue operator SMG Europe has appointed Ade Dovey to its programming team.

Dovey, who will work alongside Sarah Hodson, will be responsible for expanding on live concerts, innovation, revenue and culture at SMG's UK venues: First Direct Arena, Leeds, Manchester Arena, Utilita Arena, Newcastle, P&J Live Aberdeen, Bonus Arena, Hull and York Barbican.

In his previous role as head of programming for the Mission Mars Group, Dovey curated and programmed three venues, producing over 700 events a year.

“It’s an absolute privilege to be joining SMG Europe," he said. "The calibre of its venues, its rich history of events and the teams behind each establishment define the meaning world class. Personally, and professionally it’s a natural progression from programming venues from 200 capacity to 2000 and now to concert halls and arena level. I can’t wait to deliver new content and build on the legacy that SMG contributes to the local and national music industry.”

John Sharkey, EVP of European operations for SMG, added: “We’re delighted to have someone of Ade’s calibre and track record of success on board and we look forward to working with him and the team to deliver a wave of rich, new and exciting product for our events calendar as we develop our offering across our UK venues.”

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