TikTok is launching a new live global music event.
In The Mix is billed as a “first-of-its-kind live global music event, bringing to life the music, trends and experiences that our community enjoy and create every day”.
TikTok In The Mix will take place with a performance in the round at Sloan Park in Mesa, Arizona on December 10, 2023, and will be streamed globally via TikTok LIVE.
The headline acts for In The Mix are Cardi B, Niall Horan, Anitta and Charlie Puth.
In addition to the headline acts, TikTok In The Mix features live performances from new artists Isabel LaRosa, Kaliii, Lu Kala, and Sam Barber. All are part of TikTok's emerging artist programme, TikTok Elevate.
Alongside musical performances, In the Mix will bring to life TikTok's For You feed, with a range of activities inspired by the community's favourite trends.
The curated show will feature highlights from the past year that celebrate the cultural impact of the platform.
"No other platform mixes music, creativity and community like TikTok,” said Paul Hourican, TikTok's global head of music partnerships and programming. “With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community."
Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community
The TikTok LIVE video and event production are designed specifically for TikTok's vertical format by award-winning director Hamish Hamilton and Done+Dusted.
"I love TikTok because it allows me to truly connect with the greatest fans in the world on a real level,” said Cardi B.
"I really love my TikTok fans and I’m very excited to be able to bring [No.1 album] The Show to the TikTok In The Mix event,” said Niall Horan. “I’m also very much looking forward to performing in such a special venue and putting on an amazing show for all the fans that will be present on the day and also all the fans that will be watching from all over the world LIVE on TikTok."
"TikTok has given me the ability to connect with my fans directly, give them a look into my creative process, and show them they can find music anywhere,” said Charlie Puth. “I love the community we’ve built and am thrilled to be a part of TikTok In The Mix.”
Pre-sale tickets will launch exclusively on TikTok. Fans who follow the headline artists on TikTok can receive a special code allowing them to purchase tickets from Friday, October 27.
TikTok has partnered with Tickets.com and promoter DWP.
A portion of the proceeds from ticket sales will be donated to a charity partner.