Sync Story: Skoda pairs Paloma Faith with Lady Leshurr

Gotta get through this: Paloma Faith in Skoda’s new campaign

Skoda’s first campaign with Paloma Faith proved one of the indelible musical partnerships of 2018, winning a Music Week Award and Sync Award in the process. The sync also secured a hit for Faith with the cover of Make Your Own Kind Of Music.

Now, the Czech car company hooks up with the RCA artist once again, this time with Alexis Ffrench, The Kingdom Choir, The Sherlocks and Lady Leshurr in tow. I Gotta Be Me features interpretations of the titular Sammy Davis Jr song from all five acts, and comes with a music video and behind the scenes film alongside the main ad.

Each artist bar The Sherlocks is Sony-affiliated, and it was another very close collaboration between the major and Skoda.

“With the incredible Paloma Faith at the helm of the campaign for the second year, the opportunity to build with our partners at Skoda and Fallon was a real pleasure,” said Andre Carroll, senior manager, partnerships, Sony Music UK.

“We worked closely to pick the rest of our cast, all of whom are establishing themselves as the voices of their respective genres.”

Carroll added: “The opportunity for this level of nationwide coverage is rare, and creating these moments to amplify our artists’ stories is central to the work we do at 4th Floor Creative.”

I Gotta Be Me, said Carroll, “champions individuality, diversity and celebrates who you truly are”.

It remains to be seen what Skoda has in store for 2020, but have faith it’ll be worth a look.

Spot: Skoda2019 #IGottaBeMe Title: I’ve Gotta Be Me Composer: Walter Marks Artists: Paloma Faith/Lady Leshurr/The Kingdom Choir/Alexis Ffrench/The Sherlocks Master: Sony Music Entertainment UK/Infectious Music Ltd, a BMG Company Publisher: Warner Chappell Music Publishing Ad Agency: FallonLondon Creative Directors: Ricardo Motti/Ronaldo Tavares Film Company: CaviarLondon Sound Design: Munzie Hind (Grand Central Recording Studios) Director: Henry Scholfield Post Production: Electric Theatre Collective Air Date: 20/04/19

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